Research shows that about 60% of brand new customers leave their initial interaction with a bank with exactly what they came in and asked for…a single product or service. This despite the fact that the average customer needs at least 4–8 products just to manage their daily financial lives. The result — customers are underserved and millions in potential revenues are missed at new account openings with brand new customers.
Therefore, Cohen Brown developed Increasing Cross-Sales at New Account Openings (NAOs) with Brand New Customers (“The NAO Process”), a revolutionary solution that enables financial institutions to take advantage of their golden opportunity to serve brand new customers.
The NAO Cross-Selling Process is proven to increase products and services sold/needs met at NAOs by an average of 2.0 — regardless of a bank’s existing performance or on-boarding approach. It’s a consultative and needs-based solution that also increases customer satisfaction…and there is absolutely no product pushing.
Learn more about the NAO Cross-Selling Process and how to increase your revenue NOW — attend the complimentary American Banker Webinar on October 1st.
Julie Freeman is Regional Director for Cohen Brown Management Group.
Cohen Brown President and Co-Chairman, Edward G. Brown, and Independent Publisher, Jim Barnes.
The Axiom Business Book Awards are the most respected critical guidepost for business books in the publishing industry. These prestigious and competitive awards are presented in 21 categories and serve as the premier forum to help readers discover new and innovative works. Axiom Award-winning books will help them to understand changing trends and technologies affecting the business world and to recognize opportunities in our complicated new economy.
When Cohen Brown Management Group’s president and co-chairman, Edward G. Brown, learned he was the recipient of an Axiom Award for his book, The Time Bandit Solution: Recovering Stolen Time You Never Knew You Had, he was thrilled. The book won in the category of Operations Management, Lean, and Continuous Improvement. The perfect category for a man who, for more than 36 years, has trained and consulted Fortune 500 companies on behavior and culture change. The Time Bandit Solution provides the definitive “how to” for time management. It’s not just a day planner but rather contains specific tools and techniques to assist corporations and individuals who want to learn how to stop unwanted interruptions and gain back their time. The Time Bandit Solution teaches how to put an end to interruptions and maximize the resulting time surplus.