And believe it or not, I place my job in the Fun category. Many of my friends laugh: “You’ve been a lifetime banker. Fun?!?!?” I tell them, “If you aren’t having fun, then you’d better find something else to do!” And I find banking fun.
Oh, I know that we are sometimes categorized as a boring, nerdy group that only cares about the bottom line. Maybe I have an odd sense of fun, but I LOVE to ask questions of people, finding out all about their lives—in particular their financial lives. In the technical, instructional sense….I LOVE TO PROFILE!
It is remarkable what I find out by simply saying, “Tell me what I would see if I looked at your current checking account statement. How is money being deposited, and how do you pay bills?” Direct deposit? Automatic payment of car loans? Mortgage payment? Retirement account? Life insurance?
These responses sound cut and dried, but each of them is connected to people’s hopes and dreams, their pursuit of happiness, and I try to guide them along the way.
Where would you go with what’s uncovered by a simple question like, “What does your bank statement say about you?” How many opportunities do you see in the responses?
Cynthia Whitmer Griffith is a Performance Results Network Results Consultant for Community Banks and Credit Unions at Cohen Brown Management Group, Inc.