The Magic Wand Principle


My 22-year-old son will receive a Master of Public Administration degree next month. Like many people his age, he has taken a job unrelated to his education with a reputable (transportation) company. He wears a tie and dress shirt to work every day. The Human Resources director has told him that he can wear a casual shirt, but he continues to sport the tie. So I asked him why. First, he likes to dress up. Second, he is dressing for who he wants to be.

I will repeat that, dressing for “who he wants to be.” That is a very insightful philosophy that can be transferred to any aspect of life. Let’s take that concept and focus on the team that you manage. At Cohen Brown, we call this the Magic Wand principle. If you could wave the magic wand:

  • The team is excited and motivated to create an environment that supports the vision of your organization and knows the role they play to make the vision a reality.
  • Exemplary service behaviors are exhibited at every client/member interaction.
  • Every client/member walks away with the products and services that will enhance their financial lives or improve a financial aspect of their business.

Take a minute right now to wave the magic wand and list the three most critical behaviors your team can exhibit with outstanding excellence. Now, list the coaching techniques you can implement TODAY to support your team to become all they want and can be for their clients/members.

Let me know of any magical experiences this week!

Cynthia Whitmer Griffith is a Performance Results Network Results Consultant for Community Banks and Credit Unions at Cohen Brown Management Group, Inc.

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