I recently did some research on the various generations living within the United States, from what are called “Silents” to “Millennials.” I found myself wondering, would the majority of bankers ask the right questions to uncover the life events that might match the desires of each of these generations?
For example, look at this description of largest current generation, which happens to be the ME Generation, AKA Baby Boomers (born 1946–1964):
- Have always used credit
- Two-income households
- Divorce tolerated
- Highly driven
- Embrace technology and innovation
- Enjoy adventure
- Take their hobbies seriously
How would you phrase questions to uncover the current and future needs of a Baby Boomer?
Cynthia Whitmer Griffith is a Performance Results Network Results Consultant for Community Banks and Credit Unions at Cohen Brown Management Group, Inc.