Looking to Capture Big Bank ‘Refugees?’ Here Are Some Keys

Did Bank Transfer Day foretell a lasting shift in customer loyalty away from big banks toward credit unions? Or was it just flash in the pan, one more viral meme that moved a bunch of people but not much money?

The question provokes spirited conversations, but we think it is the wrong question. No matter how many big-bank refugees find happiness at a credit union, their number is no indicator of value gained.

Credit Union Journal Article

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